Written By Gary Warnett



The coat of arms has long been used to represent a family, city or country and to coincide with Paris Fashion Week, the KITH Coat of Arms pop-up —using the city’s signifier of unsinkable, unbreakable greatness — opens up for one week to represent KITH overseas for the first time.

Arriving two years after the New York stores’ openings — and given Ronnie Fieg’s love for the city where unifying luxury, sportswear and fashion seems to be second nature — this location was a logical evolution. “I’ve been to Paris several times — one of my best friends lives there. Every time I’m in Paris I get asked to open a shop.”

With an ideology of unity that became a driving force in building a brand, the Paris space commemorates the store and brand’s Just Us philosophy with an emphasis on kinfolk and tight-knit commitment to delivering quality. The merger of tradition and technology is amplified in the innovative shopping experience the KITH COA store will deliver.

Exclusive product from KITH, plus collaborations with extended kin like PUMA, John Elliott + Co, ISAORA and Focused Space, plus events around the project that will reinforce the ever-increasing strength of the Coat of Arms, make this the definitive demonstration that this family is global. Every detail counts.

Kith COA Paris Pop-Up Shop
Open from 1/16 to 1/22
23 Rue De Roi De Sicile
Paris, France


The KITH COA collection debuts a leather take on the bestselling Mercer Pant design with the Mercer II. Made from supple calfskin leather, the slimmer, tapered fit is complemented by a leather tuxedo stripe. Matte black RiRi hardware corresponds with the look of these pants and a zip leg opening allows for a custom adjustment for a definitive fit.

Combo Mercer II tech Pants are made from 100% 12 oz. cotton twill with nylon leg panel accents in the classic tapered Mercer fit, with convertible rear pocket flaps that can be tucked in for a cleaner look. The Solid Mercer II Pants offer the same shape and fit in a versatile all black makeup.

The KITH COA Tundra Tech/3M Winter Jacket is made from water and wind resistant nylon and 3M fabric that’s lined with a 320 GSM super soft cotton French terry. Finished with 3M drawstrings and branding, plus heavy-duty hardware, it mirrors other key pieces in the collection with its eye-catching accents.

Available in black or white, KITH Crosby Oxford Snap Up Shirts are made from heavyweight cotton fabric in a tailored fit with extra body length via the straight hem, elongated rear hem and pleated panels at the bottom. Matching the rest of the range, reflective 3M branding competes the black and white colorways.


The John Elliott + Co. x KITH COA collection brings their clean lines and tailored fits to the project. The Quilted Lima Sweatpant is inspired by Columbian soccer warm ups of the early 1980s, with a loose fit that tapers to a slim fit at the calf and made from 19 oz. French terry with a quilted upper portion for ultimate comfort. The Quilted Villain Crewneck is made from the same French terry, with a slim fit, hidden kangaroo pocket and unique asymmetric side zip design.

The Hooded Mesh Rebel is a loose pullover hoodie made for layering from a lightweight mesh with Supima modal lining while the Mesh Mercer Tank is a fresh take on a basic tank that’s made from the same materials.

Each John Elliott + Co piece for KITH COA is made in the USA, with premium touches like RiRi zippers. Ronnie’s respect for what John Elliott does is rooted in its versatility, “John Elliott is that dude that is more detail oriented than I am. He makes cozy clothing that fits like high fashion designer pieces. It’s crazy, but you could literally wear those pieces out to a fancy dinner or a club because the materials are sturdy and the pieces are cut with precision.”


Designed in New York and made in Italy, the ISAORA x Kith COA Stealth Reflect Down Panel Bomber Jacket takes the bomber jacket to the next level. A 650 fill-power genuine goose down filled black reflective front panel is combined with a stretch-knit rear pane for the perfect balance of warmth, range of motion, and covert visibility that’s completed with laser etched custom developed ISA-Kith zipper pulls.

Accompanying the jacket, the ISAORA x Kith COA Stealth Reflect Down Crew Combo Pullover is another Italian signature ISAORA piece reengineered with a black reflective body and free moving matte nylon sleeves plus side and shoulder zippers. This brand was handpicked by Ronnie for their vision of style, “ISAORA is functional fashion — they’re the only ones doing it right.”


Focused Space x KITH COA takes three designs from this San Diego based baggage brand — the Holster Backpack, iPhone Case and the iPad Mini Journal — and reworks them in black leather, with embossed KITH logo patches. Each piece is a tried and tested exercise in cohesive design and superior efficiency with luxury leanings.

Click here for a closer look.

Photos by: Ryan Kibler
Styled by: Mellany Sanchez